Driven by the illegal ivory trade, a heartbreaking 90% of African elephants have been wiped out within the last 100 years. We can stop this.
Protect the Herds TodayEvery single tusk you see stacked in illegal ivory trades represents a majestic life cut short by violence. Behind the numbers are intelligent, emotional animals who were slaughtered for profit. As ecosystem engineers, losing elephants destabilises entire landscapes and threatens global biodiversity. We aren't just fighting for elephants—we are fighting to keep our planet's ecosystems alive. This is our final chance to turn the tide.
Poaching is the term used to describe the illegal hunting, killing, or live capturing of wild animals, usually for commercial gain. This could be for a particular body part, such as their fur, horns, tusks, teeth, meat, skin, etc., or for the live animal trade. Poaching threatens the survival of many species around the world.
Elephants in particular are targeted for their ivory tusks, which are in particularly high demand in illegal wildlife trade. Unfortunately, there has been a recent surge in elephant poaching. In Botswana—which was once considered to be a sanctuary for wildlife—poachers are carrying out illegal hunting within the national parks. They are often targeting ‘big tusker’ elephants, which are males with the largest ivory tusks to offer.
Elephant poaching is usually driven by a demand for their tusks. Elephant tusks are made out of ivory. Ivory is in high demand in various parts of the world, particularly in Asia, where it is used for ornaments, jewellery, and traditional medicine.
Human-wildlife conflict can also be a source of tension between humans and elephants, which can lead to humans ignoring legal measures taken to protect the species. Where elephants may destroy crops and agriculture, it can lead to humans killing or harming the animals to protect their livelihoods or in retaliation.
The impact of elephant poaching extends far beyond the loss of individual animals. Elephants are a keystone species, playing critical roles in their ecosystems. Not only do they help to physically shape their habitats and local ecosystems by creating clearings in forests, dispersing seeds, and creating pathways for other animals, but they’re also culturally significant and symbolic of wisdom, strength, and spirituality for many communities.
Covers 3 days of vital field rations for a frontline ranger team.
Safely deters elephants from village crops, saving them from community conflict.
Funds a night flight using thermal imaging to spot vulnerable herds before poachers do.
Funds a critical satellite collar to actively protect and track a high-risk matriarch.
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